Publication Plan

TITLE:

BEAT

POSITIONING STATEMENT:

Feel the Pulse Of the Music

FREQUENCY OF PUBLICATION:

Monthly

PRICE:

£2.60

DISTRIBUTION:

Newsagents, gigs, concerts, music shops

RATIONALE:

This magazine will offer articles, interviews, reviews, guides and quizzes. Therefore, I will focus more on what my audience wants to read rather than what the music industry wants them to know.

STYLE:

The hip hop style is quite formal, however uses some slang. Also, not afraid to use strong comments on events. The magazine is for people who want to read more about the rappers and what the concerts were like, so I will use simple vocabulary, short paragraphs and hip hop language will be used.

There will be images throughout the magazine

REGULAR CONTENT:

Feedback from fans

UK Gig Reports

Wicked or Muted- Positive and Negative events/ achievements/ performances.

Beatboxing Tips from Biz Markie

B! Quiz- Win an Xbox 360

Who R U?! – Puzzle

Rapping- Ideas on Lyrics

This Month’s Album Reviews

Posters

Event Listing

FEATURE CONTENT

Eminem- Biography

Hip hop VS R&B- Top 50 lyrics

Desert Heat- Meet the new Arab rappers

Jay-Z- American Gangster

The Triple Inovatorz

Nicki Minaj- It’s Barbie Bitch

The Libby Awards- Gym Class Heroes

The Issue- Everyone hates to love Tyga

The MOBO’s- Coming to Echo Arena

Banksy- Famous Graffiti Artist

Gucci Mayne is Back

Snoop Dogg- 2011’s Doggumentary music

DJ AM’s New Record Collection

Soulja Boy- To Launch in a new movie

50 Cent- Come back tour

X factor wannabe- Cher Lloyd

Miss Undastood- Biography on new rapper

HOUSE STYLE:

Coverlines: Arial (Bold)

Headlines: Tahoma (Bold)

Standfirst: Tahoma 11pt. (Bold)
Captions: Tahoma 8pt.

Features first paragraph: Drop capital Tahoma (bold), 3lines deep, and first line in bold

News first paragraph: First line in bold

Body text: Arial 11pt.

Colour Scheme: Black, Red, White.