Planning Production- Rough Sketches

Design of front cover:

Design of contents page:

Design of double page spread:

Planning Production

Front Cover Images:

- main image: new hip hop singer; 16 year old girl (medium close up) with wall in the background

Coverlines for front cover:

- 50 CENT > Come back tour
- NICKI MINAJ > Its Barbie Bitch!
- DESERT HEAT > Meet the new arab rappers!
- $OULJA BOY > To launch in a new movie
- MISS UNDASTOOD > I rap from darkness to light

Text for Contents page:


REGULAR CONTENT

• Feedback from fans
• UK Gig Reports
• Wicked or Muted- Positive and negative events/ achievements/ performances
• Beatboxing tips- from Biz Markie
• B! Quiz- Win an Xbox 360
• Who R U?!- Puzzle
• Rapping- Ideas on lyrics
• This Month's Album Reviews
• Posters
• Event Listings

FEATURE CONTENT

• Eminem - Slim Shady is Back Biography  
• Hip hop vs R&B - Top 50 lyrics
• Desert Heat - Meet the new Arab Rappers
• Jay-Z - American Gangsta
• The Triple Inovatorz
• Nicki Minaj - It's Barbie Bitch
• The Libby Awards - Gym Class Heroes
• The Issue - Everyone hates to love Tyga
• The MOBO's - This year they're coming to Echo Arena
• Banksy - Famous current Graffiti Artist shares his work with us.
• Gucci Mayne is Back
• Snoop Dogg - 2011's Doggumentary music 
• 50 Cent- Come back tour
• DJ Am's New Record Collection
• Soulja Boy - To Launch in a new movie!
• X Factor Wannabe- Cheryl Lloyd is considerd to be the face of the future!

Images needed for Contents Page:

- m&ms chocolate with the letter 'E' on top
- iPod with 'Desert Heat' band on
- barbie doll with a wild look
- guy with a mic as if he is beatboxing
- 3 people together (Da Triple Inovatorz band)

Article for double page spread:

- Biography of Eminem

Photographs needed for double page spread article:

- guy wearing a bandana and a cap and a  dollar sign looking down
- cap with a dollar sign
- Microphone alone
- Dollar sign alone

Production- Eminem Article

Slim Shady Is Back

11 years of fame, 18 albums. Is Eminem only in this for the Dirty Money?

Eminem is the first white rapper since the Beastie Boys to garner both sales and critical respect. Being one of the greatest MC’s of his generation, Eminem is described as rapid, fluid, dextrous and unpredictable! As he is able to pull of long-form narrative whilst delivering a withering aside! He even received 10 Grammy Award nominations (2011). After Eminem’s public battle with drugs and booze in 2009 he tries to get clean and sober and released his first single “Not Afraid” and announced he was returning to form. In his newest album, Recovery, Eminem sings duets with Rihanna, Kobe, Pink and Lil Wayne. It’s vintage, Eminem is back at the top of his game.

Born on 17 October 1973, Kansas City, USA, Joseph, Marshal Bruce Mathers (Eminem) spent his childhood between Missouri and Michigan. During his teens, he settled in Detroit and at the age of 14 he began rapping with a high school friend, they both adopted the names “Manix” and “M&M”, which later changed to Eminem. So, he entered battle rapping competitions and was recruited to join several rap groups such as the New Jacks and Soul Intent.

Struggling to establish his career, Eminem and his girlfriend Kim had a daughter, forcing him to spend less time rapping and more time providing for his family. This led him to release his new album “Infinite”, which captured a lot of attention in 1996 but not all it is positive. And thanks to his mentor Dr. Dre, he had music to match thick, muscular loops that evoked terror and paranoia Em’s music conjured. Also, during the turn of the millennium, Marshall Mathers was known to be the greatest pop cultural bogeyman because of his violent fantasias which were often directed to his mother or his wife. His hit albums back then were “My Name Is” and “The Slim Shady”. He appealed to all kinds of audiences including young listeners who were too young to absorb the psychodramas. Eminem once said “It’d be stupid for me to sit here and say that there aren’t kids who look up to me, but my responsibility is not to them. I’m not a baby sitter!”

Today, Eminem is back with his newest album Recovery and is better than ever! Fans are rising by millions and only the top 4 from the UK got a chance to share their opinions with Beat. “I love it! I think that some of the songs have more singing than previous albums. I like the collaboration he did with Rihanna too” says Hannah Thompson. Nicolle Miller adds “I love his new album, my favourite song in his new album is 25 to life”. Ashley Neslon says “It is good, I like it, he’s got some good duets in there”. Abigail Willcock adds “I prefer his older work to be honest but there are some good tracks in there!” and adds “He’s not afraid of what the media will say about him, he raps about what he wants and gets his feelings. I respect that”.

Eminem’s created a huge impact which certainly exceeds in confining distinction. Hannah: “He’s an amazing rapper and I like the message that his songs give. I like the fact that he’s had a hard life but he doesn’t get hung up about it, he uses it to make music that helps other people”. Ashley: “I like his style, his lyrics and just him!” Nicolle adds: “He’s a brilliant rapper!”

Fave songs by Eminem? Abigail: “Till I Colapse”, Hannah: “Cleaning out my Closet”, Ashley: “When I’m gone”, Nicolle: “Mocking Bird”. Eminem’s dramatic life is an inspiration! “His lyrics are really inspiring to me” says Nicolle. Abigail: “The issues he speaks about motivates me to try and do something about them, or to develop my own opinion on them”. Ashley: “He says what he thinks and embraces everything that he’s got and I can relate to him”.

In his new album, he sings a mixture of solos and duets and every track has a different emotion. So does Eminem sing better when he’s solo or in a duet? “I think he’s better as a solo artist. His music is about his feelings and its better when you can focus on just one person’s feelings”, said Abigail. Hannah: “When he collaborates with someone else, their vocals help to make the song better, but his songs are great too”. Eminem and JayZ once rapped together in the Renegade and even performed live in the US Yankee stadium. Would his fans want to see him live? Sure they do! “I want to. I really want to. I’m going next year!” said Ashley, and Nicolle says “I really want to, with Lil Wayne and JayZ!” Abigail also adds “It would be quite an experience to go see him live”.

A one of a kind rapper, Eminem is loved by billions! We asked the fans, how is Eminem unique from other rappers? Abigail: “He has a different background from everyone else on the scene and doesn’t really make a name for himself by showing himself up in the media. True, he does have a negative portrayal, but this is from the music genre rather than himself”. Hannah: “I think the fact he writes his own lyrics and they come from the heart, really makes his music unique. He’s not afraid to tell people about the bad things that have happened to him”. Ashley: “Other rappers just sing about girls and money, but Eminem sings about his experiences in life”.

Eminem came in second at the 1997 Rap Olympics MC Battle in Los Angeles and Dr. Dre proved eager to work with Eminem. So they quickly got Em’s Interscope debut in the fall of 1998, which was when Marshal reconciled with Kim and married her. After that he appeared in 1999 with a new single “My Name Is” and revieved a lot of attention for his violent, satirical fantasias. Soon after, in the summer of 2000 he followed The Slim Shady LP with The Marshal Mathers LP. By this point, Eminem was known to be the one of the most famous rappers of his time selling almost two million copies within the first two weeks of release!

Hannah: “The first time I heard Eminem was probably when I was about seven, so I’ve kinda been brought up with him”. Abigail: “The first time I heard him I was about ten and I really wanted to listen to him more!” Nicolle: When I was about ten, my friend had posters up of him so I asked her who he was, and she told me, and I was like wow, I wanna be with him!” And Ashley says “I wasn’t really into Eminem that much when I was younger, but when I started hearing his songs, I gradually started getting obsessed”.

So, this album Recovery, which was initially titled Relapse 2, was debuted on top of the Billboard 200 chart and remained this way for five consecutive weeks, while its leadoff single “Not Afraid” debuted on top of the magazines Hot singles chart!

DOWNLOAD

·         Love The Way You Lie

·         Space Bound

·         Where I’m At

www.beatmag.co.uk/downloads

Photographs

These are all the images I took for the production of my magazine front cover, contents page and double page spread. I used picasion.com to upload them 

Front Cover Images:




Contents page Images:

Double Page Spread Images:

Publication Plan

TITLE:

BEAT

POSITIONING STATEMENT:

Feel the Pulse Of the Music

FREQUENCY OF PUBLICATION:

Monthly

PRICE:

£2.60

DISTRIBUTION:

Newsagents, gigs, concerts, music shops

RATIONALE:

This magazine will offer articles, interviews, reviews, guides and quizzes. Therefore, I will focus more on what my audience wants to read rather than what the music industry wants them to know.

STYLE:

The hip hop style is quite formal, however uses some slang. Also, not afraid to use strong comments on events. The magazine is for people who want to read more about the rappers and what the concerts were like, so I will use simple vocabulary, short paragraphs and hip hop language will be used.

There will be images throughout the magazine

REGULAR CONTENT:

Feedback from fans

UK Gig Reports

Wicked or Muted- Positive and Negative events/ achievements/ performances.

Beatboxing Tips from Biz Markie

B! Quiz- Win an Xbox 360

Who R U?! – Puzzle

Rapping- Ideas on Lyrics

This Month’s Album Reviews

Posters

Event Listing

FEATURE CONTENT

Eminem- Biography

Hip hop VS R&B- Top 50 lyrics

Desert Heat- Meet the new Arab rappers

Jay-Z- American Gangster

The Triple Inovatorz

Nicki Minaj- It’s Barbie Bitch

The Libby Awards- Gym Class Heroes

The Issue- Everyone hates to love Tyga

The MOBO’s- Coming to Echo Arena

Banksy- Famous Graffiti Artist

Gucci Mayne is Back

Snoop Dogg- 2011’s Doggumentary music

DJ AM’s New Record Collection

Soulja Boy- To Launch in a new movie

50 Cent- Come back tour

X factor wannabe- Cher Lloyd

Miss Undastood- Biography on new rapper

HOUSE STYLE:

Coverlines: Arial (Bold)

Headlines: Tahoma (Bold)

Standfirst: Tahoma 11pt. (Bold)
Captions: Tahoma 8pt.

Features first paragraph: Drop capital Tahoma (bold), 3lines deep, and first line in bold

News first paragraph: First line in bold

Body text: Arial 11pt.

Colour Scheme: Black, Red, White.

Production- Article Interview

I interviewed fans of Eminem for my double page spread article by filming them and I uploaded the video to Movie Maker.

Article Research - Interview Preperation

As part of my article research, I have also interviewed fans of Eminem and have prepared a list of 8 questions for them:

Questions for Interview:
1) What do you like most about Eminem?
2) What is your favourite song by Eminem?
3) What do you think about his new album Recovery?
4) Do you think Eminem sings better solo or in a duet?
5) When was the first time you heard of Eminem and what did you think of him back then?
6) Have you ever seen him live?
(if yes) Tell me about the atmosphere when you went to see him.
7) What makes Eminem unique compared to other rappers?
8) Does Eminem inspire you?

Article Research- Eminem

Biography


http://www.answers.com/topic/eminem


 Rap Musician Producer. To call Eminem hip-hop’s Elvis is correct to a degree, but it’s largely inaccurate. Certainly, Eminem was the first white rapper since the Beastie Boys to garner both sales and critical respect, but his impact exceeded this confining distinction. On sheer verbal skills, Eminem was one of the greatest MCs of his generation -- rapid, fluid, dexterous, and unpredictable, as capable of pulling off long-form narrative as he was delivering a withering aside -- and thanks to his mentor Dr. Dre, he had music to match: thick, muscular loops that evoked the terror and paranoia Em’s music conjured. And, to be certain, a great deal of the controversy Eminem courted -- and during the turn of the millennium, there was no greater pop cultural bogeyman than Marshall Mathers -- came through in how his violent fantasias, often directed at his mother or his wife, intertwined with flights of absurdity that appealed to listeners too young to absorb the psychodramas Eminem explored on his hit albums, The Slim Shady LP and The Marshall Mathers LP. With hits “My Name Is” and “The Slim Shady,” he ruled the airwaves, but it wasn’t long before some detractors acknowledged his depth, helped in part by singles like the mournful “Stan,” written from the perspective of an obsessed fan. Eminem capitalized on this forward momentum by crossing over onto the big screen with 8 Mile, earning acclaim for his performance and an Oscar for the film’s anthem “Lose Yourself,” but a number of demons led him to shut down for the second half of the decade, an absence that proved life is indeed empty without Em, before he returned in 2009 with Relapse.

Born Marshall Mathers in the Kansas City suburb St. Joseph, Eminem spent his childhood between Missouri and Michigan, settling in Detroit by his teens. At the age of 14, he began rapping with a high-school friend, the two adopting the names "Manix" and "M&M," which soon morphed into Eminem. Under this name, Mathers entered battle rapping, a struggle dramatized in the fictionalized 8 Mile. Initially, the predominantly African-American audience didn’t embrace Eminem, but soon his skills gained him a reputation, and he was recruited to join several rap groups. The first of these was the New Jacks, and after they disbanded, he joined Soul Intent, who released a single in 1995. This single also featured Proof and the two rappers broke off on their own to form D-12, a six-member crew that functioned more as a Wu-Tang-styled collective than a regularly performing group.


As he was struggling to establish his career, he and his girlfriend Kim had a daughter, Hailey, forcing him to spend less time rapping and more time providing for his family. During this time, he assembled his first album, Infinite, which received some underground attention in 1996, not all of it positive. After its release, Eminem developed his Slim Shady alter ego, a persona that freed him to dig deep into his dark id, something he needed as he faced a number of personal upheavals, beginning with a bad split with Kim, which led him to move in with his mother and increase his use of drugs and alcohol, capped off with an unsuccessful suicide attempt. All this Sturm und Drang was channeled into The Slim Shady EP, which is where he first demonstrated many of the quirks that became his trademark, including his twitchy, nasal rhyming and disturbingly violent imagery.


The Slim Shady EP opened many doors, the most notable of them being a contract with Interscope Records. After Eminem came in second at the 1997 Rap Olympics MC Battle in Los Angeles, Interscope head Jimmy Iovine sought out the rapper, giving the EP to Dr. Dre, who proved eager to work with Eminem. They quickly cut Em’s Interscope debut in the fall of 1998 -- during which time Marshall reconciled with Kim and married her -- and The Slim Shady LP appeared early in 1999, preceded by the single “My Name Is.” Both were instant blockbusters and Eminem turned into a lightning rod for attention, earning praise and disdain for his violent, satirical fantasias.


Eminem quickly followed The Slim Shady LP with The Marshall Mathers LP in the summer of 2000. By this point, there was little doubt that Eminem was one of the biggest stars in pop music: the album sold by the truckload, selling almost two million copies within the first two weeks of release, but Mathers felt compelled to tweak other celebrities, provoking pop stars in his lyrics, and Insane Clown Posse’s entourage in person, providing endless fodder for tabloids. This gossip blended with growing criticism about his violent and homophobic lyrics, and under this fire, he reunited his old crew, D-12, releasing an album in 2001, then touring with the group.


During this furor, he had his biggest hit in the form of the moody ballad “Stan.” Performed at the Grammys as a duet with Elton John, thereby undercutting some accusations of homophobia, the song helped Eminem to cross over to a middlebrow audience, setting the stage for the ultimate crossover of 2001’s 8 Mile. Directed by Curtis Hanson, best-known as the Oscar-nominated director of L.A. Confidential, the gritty drama fictionalized Eminem's pre-fame Detroit days and earned considerable praise, culminating in one of his biggest hits with the theme “Lose Yourself,” which won Mathers an Oscar.


After all this, he retreated from the spotlight to record his third album, The Eminem Show. Preceded by the single “Without Me,” the album turned into another huge hit, albeit not quite as strong as its predecessor, and there were some criticisms suggesting that Eminem wasn’t expanding his horizons much. Encore, released late in 2004, did reach into more mature territory, notably on the anti-George W. Bush “Mosh,” but most of the controversy generated by the album was for behind-the-scenes events: a bus crash followed by canceled dates and a stint in rehab. Rumors of retirement flew, and the 2005 appearance of Curtain Call: The Hits did nothing to dampen them, nor did the turmoil of 2006, a year that saw Mathers re-marrying and divorcing Kim within a matter of four months, as well as the shooting death of Proof at a Detroit club.


During all this, Em did some minor studio work, but soon he dropped off the radar completely, retreating to his Detroit home. He popped up here and there, most notably debuting the hip-hop channel Shade 45 for Sirius Satellite Radio in September 2008, but it wasn’t until early 2009 that he mounted a comeback with Relapse, an album whose very title alluded to some of Mathers’ struggles with prescription drugs, but also announced that after an extended absence, Slim Shady was back. While not quite a blockbuster, the album went platinum, and Eminem followed it at the end of the year with an expanded version of Relapse (dubbed Relapse: Refill) that added outtakes and new recordings. Recovery, initially titled Relapse 2, was issued in June 2010. The album debuted on top of the Billboard 200 chart where it remained there for five consecutive weeks while its leadoff single, “Not Afraid,” debuted on top of the magazine’s Hot 100 singles chart. ~ Stephen Thomas Erlewine, Rovi


New Album Recovery Tracks:

http://www.eminem.com/discography/detail.aspx?&in=1

1	Cold Wind Blows
2	Talkin' 2 Myself feat. Kobe
3	On Fire
4	Won't Back Down feat. P!NK
5	W.T.P.
6	Going Through Changes
7	Not Afraid
8	Seduction
9	No Love feat. Lil Wayne
10	Space Bound
11	Cinderella Man
12	25 to Life
13	So Bad
14	Almost Famous
15	Love the Way You Lie feat. Rihanna
16	You're Never Over

Released: 22/06/2010


More info on Recovery:


http://robotceleb.com/news/27518-12022010-eminem-s-recovery-comeback-earns-rapper-ten-grammy-nominations.html


What has been a stellar year and could be considered one of the great comebacks in music history was capped off yesterday when Eminem received 10 Grammy Award nominations (2011). Among his nominations are Album of the Year, Song of the Year, Best Rap Solo Performance, Best Rap/Sung Collaboration, Best Rap Song, Best Rap Album and Record of the Year.


He had a very public battle with drugs and booze and when Relapse came out it was met with a lukewarm response by many. Relapse had a few good moments and he promised a sequel to it. But that never happened and it was looking like Eminem was going to start fading into the oblivion. He had a good run and few acts last very long so he had nothing to be ashamed of.


As Eminem continued to get clean and sober and started to write again, he put together what would become Recovery. The first single “Not Afraid” announced that he was returning to form, but it was duet with Rihanna, “Love the Way You Lie” that announced that he was back in full form. Returning to the domestic violence theme of his past Eminem uses the track to lash out at everyone including himself. It is a blistering portrait of a couple so in love that they are dangerous for each other and yet are helpless to change. It was vintage Eminem at the top of his game.


Quotes by Eminem:


http://www.brainyquote.com/quotes/authors/e/eminem.html


"Fame hit me like a ton of bricks"
"I come from Detroit where it's rough and I'm not a smooth talker"
"I need drama in my life to keep making music"
"If there's not drama and negativity in my life, all my songs will be really wack and boring or something""My father? I never knew him. Never even seen a picture of him"
"It'd be stupid for me to sit here and say that there aren't kids who look up to me, but my responsibility is not to them. I'm not a baby sitter"

Audience Research Results and Conclusions

Questionnaire Results and Conclusions

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